31 Aug 2002
Technology marketing outfit Mason Zimbler has hired Liz Fookes as
senior account director. She was
31 Aug 2002
| by RUARAIDH THOMAS, Vertis
believes new formats and printing technology
allow it to compete with the glossiest mail pack....technology
can overcome this, and is enabling the one-piece to become increasingly
elaborate. For example, at ...
31 Aug 2002
and
marketing automation tools. Protagona, which is listed on UK technology market AIM, is ...
31 Aug 2002
approach of
calling after just three days.
Secret 2: Technology is vital for effective outbound ...
31 Aug 2002
| by CLIVE WALKER, freelance journalist
technology
(see panel, page 65). More than 90 per cent of sessions are supported by case studies on such ...
31 Aug 2002
| by KEN GOFTON, a freelance journalist who has covered the marketing
industry for over two decades
continues apace. In 1999, US businesses spent $10bn on CRM
and database technology to support it. Yet, in ...
31 Aug 2002
me
freedom to create the job I wanted exploring all media including digital
technology. I became ...
31 Aug 2002
| by NOELLE MCELHATTON, editor of Direct Response
the cost of data storage and transmission. The sea change came with
lowering costs of technology, and ...
30 Aug 2002
| by JEREMY LEE
relies on GPRS technology and, following its initial launch,
will be rolled out throughout the world, as ...
30 Aug 2002
| by JOHN TYLEE
list, Stanbridge added.
Wallis Tomlinson gets access to the digital technology many of its
clients ...