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Dyson appoints Fallon for US launch

"dual-cyclone" technology and brightly coloured design. In January this year, it announced it would be making an ...

Adidas shoes do the running

technology globally. The spots will air beginning this week around the world. The product featured in the ...

Superbrands case studies: Landor

; technology giants Lucent Technologies and Microsoft; and France Telecom. Landor's strength in its market is ...

TOP 50 TECH PR: Under pressure - Alastair Ray examines how tech PR firms have coped with client belt-tightening

In 2001, the technology PR sector faced the consequences of the tech decline that began in 2000.... 'Product differentiation is getting harder and harder,' says Citigate Technology MD David Josephs. 'An ...

Financial sector tops poll on CSR policy credibility

came top, followed by the pharmaceutical and tech industries. Byrne added: 'Sectors like technology ...

RAB unveils Listeners Choice survey to discover favourite types of ads

director at E-Scape, said: This is about matching great creative and the right technology with the most ...

IPA cautious in spite of marketing spend hike

a result of consumers becoming more comfortable with the technology and what Pringle described as ...

NEW MEDIA: SPOTLIGHT ON INTERNET RADIO - How to make internet radio a viable option for advertisers. Can a Virgin and Freeserve deal boost internet radio? Alasdair Reid investigates

technology exists to allow advertisers to take advantage of it in any specific way. But what about the ...

ANALYSIS: Christmas comes early for consumer PR shops - It may be six months until the festive season gets underway but the emerging tradition of 'Christmas in July' is seeing PR drives crank into action earlier than ever, says Peter Simpson

anything, Christmas in July is getting earlier because of new printing technology,' says Yellow Door ...

MEDIA FORUM: How credible a proposition will the new NMA be? Can national newspaper publishers bury their differences and get the Newspaper Marketing Agency up and running? Alasdair Reid reports

. This could be the best thing since new technology for national papers. I hope they don't blow it ...

 

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