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Publicis unveils interactive spot for charity

video-on-demand technology to allow viewers to make their narrative choices using their remote control. If the ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE TV - Is the beginning of the second interactive TV revolution nigh? Alasdair Reid investigates the interactive TV success C4 has had with Big Brother

technology is generally more unstable - you have to work harder to get functionality. In terms of the return ...

CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands too big for one agency to handle alone? Karen Yates writes

network, but instead hire one or two agencies and use its own technology to distribute and adapt the ...

Vodka offers iTV first

agencies uses KIT's broadband video-on-demand technology, which allows viewers to make narrative choices by ...

 

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