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PERSPECTIVE: Internet has missed open goal with poor World Cup coverage

live coverage on the net, as with most things technological, is the technology itself. Whereas ...

PERSPECTIVE: Internet has missed open goal with poor World Cup coverage

live coverage on the net, as with most things technological, is the technology itself. Whereas ...

NEW MEDIA: SPOTLIGHT ON BIG BROTHER SMS - Big Brother builds revenue via new interactive routes with O2. Mobile phones will help to drive the show's interactive offer, Alasdair Reid reports

be a good thing where utilising new technology is concerned. Until G3 kicks in, mobile won't be a ...

TBWA wins VTech ad task in Europe

TBWA/London has landed the pan-European account for the educational technology giant VTech...print campaign will break across Europe in the autumn. VTech is an excellent addition to our technology ...

OPINION: Cowen on ... O2

are again, with an ad that assumes our near-spiritual reverence for a technology yet provides little ...

NEW MEDIA: SPOTLIGHT ON PERSONAL VIDEO RECORDERS - How the ad industry has learnt to stop worrying and love TiVo. Personal video recorders are unlikely to cause the death of ads

technology still want to watch traditional TV advertising. Viewers who taped the Super Bowl replayed Pepsi ...

RADIO: REINVENTING RADIO - New technologies and text messages are rekindling enthusiasm for wireless promotions. Alasdair Reid assesses the compatibility of radio with mobiles

internet-enabled mobile technology on the horizon. Ian James, the interactive sales director of Chrysalis Radio ...

TBWA wins £20m VTech ad task in Europe

LONDON - TBWA\London has landed the pan-European account for the educational technology giant VTech...our technology credentials," the TBWA chief executive, Garry Lace, said. "It is a rapidly growing ...

innovations in outdoor media. Alasdair Reid notes development from paper and paste to today's technology

value of these developments is nothing to do with stunts. It's about technology changing the face of ...

CLOSE-UP: CRAFT/CAMPAIGN SCREEN FEATURE - Digital video shows its quality for Attack of the Clones shoot. The digital format has the necessary quality to work in ads, Lisa Campbell says

old-fashioned technology that is cumbersome and expensive - you just can't do it. Early reviews suggest the ...

 

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