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MEDIA BRIEFS: Poster Publicity sets up Media-I

02 May 2002

planning tools for the advertising industry. Media-I will specialise in developing media technology systems

DIRECT BRIEFS: Metropolitan Life chooses SAS for drive

02 May 2002

help improve its customer retention by 40%. It is to use SAS' technology to help it identify potential

Pizza Hut enlists Pop Idol quartet for TV launch ad

02 May 2002 | by TANIA MASON

challenge Domino's HeatWave technology with the launch of Oven Fresh Delivery, a heated pouch that ...

CAN BRANDS GROW WITHOUT ADS?: Some market leaders have made it to the top without using traditional ads. Jane Simms asks whether advertising is an essential part of a brand's strategy for growth

02 May 2002 | by JANE SIMS

technology. Other advertising 'resistors' - notably Marks It's dangerous to condemn any form of marketing ...

Posterscope goes into Hyperspace

02 May 2002 | by MediaWeek

and technology companies," said Posterscope board account director Glen Wilson, who is heading the ...

 

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