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Samsung launches $200m global campaign

phones. "Many consumers think of digital technology as an elite experience that's inaccessible to them ...

TBWA wins VTech ad task in Europe

TBWA/London has landed the pan-European account for the educational technology giant VTech...print campaign will break across Europe in the autumn. VTech is an excellent addition to our technology ...

MEDIA BRIEFS: Internetworks to focus on advice for SMEs

redesigned title will be on expert comment and case studies for smaller firms coming to grips with technology

Mobile firms launch lobbying push

details involving technology that operators are keen to be involved with.' ...

INTERNATIONAL: ABC Euro RSCG to handle Vodafone entertainment job

, videos, speech or music. Vodafone is looking to position itself as a leader of MMS technology in the ...

MEDIA: AOL boosts editorial team

technology is a key area for AOL, according to group editorial director Anne Alexander: 'This is not for ...

OPINION: Cowen on ... O2

are again, with an ad that assumes our near-spiritual reverence for a technology yet provides little ...

NEW MEDIA: SPOTLIGHT ON PERSONAL VIDEO RECORDERS - How the ad industry has learnt to stop worrying and love TiVo. Personal video recorders are unlikely to cause the death of ads

technology still want to watch traditional TV advertising. Viewers who taped the Super Bowl replayed Pepsi ...

MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success

, networks have concentrated too much of their PR resource on technology - over users' heads - rather than ...

RADIO: REINVENTING RADIO - New technologies and text messages are rekindling enthusiasm for wireless promotions. Alasdair Reid assesses the compatibility of radio with mobiles

internet-enabled mobile technology on the horizon. Ian James, the interactive sales director of Chrysalis Radio ...

 

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