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The new revolution in global advertising and marketing

11 Dec 2002

that use technology and a network of multicultural people to move fast and deliver quality. An entire ...

NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

06 Dec 2002 | by ALASDAIR REID

deal as well as the shirt sponsorships - plus a couple of ad campaigns. "The 'technology tamed' and ...

Superbrands case studies: Sky

02 Dec 2002

media market has been transformed by new technology. First it was the arrival of satellite television ...

 

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