BRANDING BRIEFS: Hewlett Packard unveils global identity
28 Nov 2002
printer and PC company and imparting the improvements that technology creates in people's lives. Brand
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OPINION: Marketing Society - Interactive TV is set to transform ads landscape
28 Nov 2002 | by OLIVER DAVIES, commercial director at Claritas and a member of The Marketing Society
The TV industry is poised to reinvent itself. Through interactive technology, we're fast seeing it
Virgin Mobile top sales man takes marketing remit
28 Nov 2002
the network's expansion into next-generation technology and interaction with other devices. Steel ...
Abbey National picks business sector chief
28 Nov 2002 | by BEN BOLD
and corporate marketer at RBS, joins from European Technology Consultants, where he was marketing and ...
STOP PRESS: Microsoft teams up with retail and technology partners
21 Nov 2002
Microsoft has teamed up with 18 retail and technology partners to launch a campaign called 'Amazing
NEWS BRIEFS: Amstel Bier first to use LEDvert
21 Nov 2002
, which applies LED technology to the blades of a fan. The fans, by Hive Associates, are installed in 200
Shell to back Ducati's MotoGP debut
21 Nov 2002 | by MARK KLEINMAN
its consumers benefit from the technology developed specifically for the Ferrari team. Shell and ...
POINT OF PURCHASE: In-store impact on impulse shoppers
21 Nov 2002 | by RACHEL MILLER
comes to new technology. Sony Ericsson is currently working with T-Mobile on a POP display that promotes ...
Sony selects Fallon for £70m pan-Euro ad task
14 Nov 2002 | by MARK KLEINMAN
Sony will mount an ambitious attempt to showcase how its technology products can enhance consumers
MARKETING MIX: Pen portrait - Jonathan Hogg, Surfkitchen
14 Nov 2002
telecommunications, technology and internet sectors. He was a co-founder of web currency creator beenz.com
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