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MARKETING MIX: Ali G leads and Cruise follows

12 Dec 2002

devised by Cunning Stunts using an audio marketing technology Voice Reach from a company called Xpedite ...

Heated debate on MRG conference

12 Dec 2002 | by MediaWeek

on new research, including ground-breaking use of technology in research, and papers on innovative ...

AGENCY 2002: New Media Agency of the Year - Agency Republic

12 Dec 2002

and technology sector. Arguably these are the brands that have the most to gain from effective use of ...

Stop Press

12 Dec 2002 | by MediaWeek

box technology company, is targeting digital television refuseniks this Christmas with the launch of ...

AGENCY 2002: Market Research Agency of the Year - Ipsos UK

12 Dec 2002

methods, many of them harnessing the latest technology. Diageo subsidiary Translucis projects a mixture ...

OPINION: Digital radio and free-to-air TV promise a good first Christmas

12 Dec 2002 | by RAYMOND SNODDY, media editor of The Times

for a technology that once seemed extinct from birth. Continuing marketing will obviously help, but ...

AGENCY 2002: Telemarketing Agency of the Year - BeCogent

12 Dec 2002

the latest technology and several years of experience building call centres to create a state-of-art ...

BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?

12 Dec 2002 | by BEN BOLD

and trustworthy, the technology functions as expected. Only latterly is it waking up to the needs of ...

CRM's impact on the bottom line

12 Dec 2002

(£8.89bn). Another study, by Vinod Singhal of Georgia Institute of Technology, found that companies ...

CRM: CRM's impact on the bottom line

12 Dec 2002 | by ROBERT MCLUHAN

(£8.89bn). Another study, by Vinod Singhal of Georgia Institute of Technology, found that companies ...

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