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MEDIA FORUM: Is advertising ready for digital TV and vice versa? A digital TV revolution is inevitable. But don't bet against the Government messing it up. So should adland be worried, Alasdair Reid asks

, you could argue that if technology makes advertising more difficult, potentially reducing brand ...

THE KINGS OF MADISON AVENUE: Phil Geier - Cigar-chomping, journalist-eating, market-share obsessed - but the chairman of Interpublic also reveals a human side to Caroline Marshall

technology and it is targeting two areas for acquisitions. The first is relationship marketing (direct ...

ANALYSIS: Electronic elections are shaping up - This general election aside, the internet will be the political power tool of the future, finds Adam Hill

perspective is crucial: 'Is this an e-election? No. The technology has to become quicker and simpler and ...

THE KINGS OF MADISON AVENUE: Bruce Mason - He rode out of the midwest and did battle with his French arch-rival, Maurice Levy. And True North's chairman lived to tell the tale to John Tylee

new technology to itself, with bespoke Internet products that are being rolled out globally. It is ...

THE KINGS OF MADISON AVENUE: Maurice Levy - The Publicis chief regrets nothing, not even the True North adventure, John Tylee discovers

electronic communications specialist, Publicis Technology. Such ambition contrasts with the private ...

THE TOP 150 PR CONSULTANCIES 2001: Top 150 PR consultancies - For the first time, the Top 150's combined income broke through the pounds 600m mark

strategic guidance as well as PR to high-tech start-ups, the company works only in the B2B technology ...

DIRECT: News in brief

technology to help it form a better view of its 12 million-plus card holders, using Acxiom ...

NEW MEDIA: News in brief

Selfridges has appointed Good Technology to create a microsite promoting Tokyo Life, a Japanese ...

Blockbuster fills top UK post with Mothercare man

include examining opportunities afforded Blockbuster by new technology. Blockbuster's UK ...

Olympus aims at youth with i-snap

technology. Advertising for Olympus is handled by FCB across Europe, and by Lowe Lintas in the UK. ...

 

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