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THE MARKETING AWARDS - CONNECTIONS 2001: Best use of technology: sales promotion - Winner - BBC

WINNER Client: BBC Radio Online Lead agency: BBC Creative Services, BBC MediaArc HIGHLY COMMENDED Client: Kiss 100 (Emap Performance) Lead agency: Angel Uplifting Marketing WINNER BBC Radio Online was set up to take the BBC's national radio brands onto the internet, building...

THE MARKETING AWARDS - CONNECTIONS 2001: Best use of technology: viral marketing - Winner - Honda

WINNER Client: Honda Motor Europe Lead agency: Dowcarter Additional agency: The Leith Agency HIGHLY COMMENDED Client: East West Records Lead agency: Aerodeon WINNER The launch of the new Honda Civic at the Paris Motor Show in September 2000 was a major event for the company....

THE MARKETING AWARDS - CONNECTIONS 2001: Best use of mobile phones/wap - Winner - Genie

Genie's leadership in wireless technology, to change consumers' perceptions of WAP technology, and to ...

Genie takes Grand Prix at Connections Awards

excellence in technology and customer communications for digital marketing. BT's WAP campaign won because ...

THE MARKETING AWARDS - CONNECTIONS 2001: Introduction

thinking married with the latest in communications technology. This year we have witnessed a down ...

THE MARKETING AWARDS - CONNECTIONS 2001: Grand prix - Winner - Genie

this summer. It aimed to demonstrate Genie's leadership in wireless technology. At the same time it ...

JOIN THE MARKETING ODYSSEY: Last week's Marketing Society conference took the theme of 2001-2010 - So what's in store for marketing in the next decade, asks Daniel Rogers

the future keeps them awake at night. TECHNOLOGY It doesn't take a genius, or even a ...

THE MARKETING AWARDS - CONNECTIONS 2001: Winner - Pampers

brands in the near future. Although the technology is still limiting, there was clearly an ...

OPINION: Passion for your brand won't turn shareholders on

aspects of the company such as its technology, patents or staff are equally important. Next ...

DESIGN: Living the brand at corporate events - The corporate bash is becoming a full-blown 'brand experience', writes Ken Gofton

technology. Don't be blinded by the technology. Keep in mind what the digital wizardry is saying about the ...

 

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