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DIRECT: Royal Mail creates first all-inclusive strapline

being at the forefront of new technology. Next month, Royal Mail will launch its Christmas TV ...

John Lewis to invest £30m into direct sales

Buy.com. The technology it acquired as part of its purchase of Buy.com has been used to power the new John ...

DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting

. The Interactive Agency combined new technology and traditional DM techniques to segment Kodak ...

 

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