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DIRECTWATCH: TBWA direct arm acquires BPM

08 Jun 2000 | by ALEXANDRA JARDINE

GGT Direct, said: While many consultancy offerings have looked individually at technology ...

NEW MEDIA: Comet selects The Hub to develop TV service

08 Jun 2000 | by BEN ROSIER

guides on a range of new technology such as DVD and Widescreen TV as well as lifestyle features ...

MARKETING MIX: News of the world - Geek chic ..

08 Jun 2000

, Sessami has adopted a similar strategy to promote its WAP technology. An ad in Time Out urges us to ...

OPINION: New media diversification will see the big guns getting bigger

08 Jun 2000 | by RAYMOND SNODDY, media editor of The Tim

technology becomes widespread over the next two years - and where technology leads, advertisers follow ...

IPC refocuses divisions as five key brand areas

08 Jun 2000 | by IMELDA MICHALCZYK

content, technology and distribution partnerships are under discussion. Bailey underlined the need for a ...

STOP PRESS

08 Jun 2000 | by IMELDA MICHALCZYK

phone handsets that will enable users to play Sega games on the move. The new technology will be ...

OPINION: The only truism in marketing is they don’t exist

08 Jun 2000 | by LAURA MAZUR, a business writer and auth

up-to-date technology and glossy advertising campaigns in the hope of winning an even larger share of their ...

THE NEW AGE OF MARKETING: This week delegates gather in London for one of the biggest industry events, the world congress of the International Advertising Association. Laura Mazur looks at key themes

08 Jun 2000 | by LAURA MAZUR

the effort to be understood by them? TECHNOLOGY There was a time when technology ...

PROFILE: Toffael Rashid, Head of marketing myhome - Mr Clean

08 Jun 2000 | by PAUL WHITFIELD

the team, says Laura Salasco, head of technology at myhome. His great gift is his ability to ...

HELPLINE SERVICE: E-mail: marketing.helpline@haynet.com

08 Jun 2000 | by SIMON BREED, Account director Tullo Mar

. Digital technology has made printing one-offs more affordable. Since 1988, the company has been ...

 

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