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EDS picks PR chief for Europe, Africa and Middle East

Global information technology consultancy EDS has appointed Gordon Moultrie to the newly created...Global information technology consultancy EDS has appointed Gordon Moultrie to the newly created ...

Firms miss point when it comes to communication

communications technology and failing to communicate core brand values. He said that, while those at ...

Easdaq appoints GCI to lead member drive

technology and biotechnology. There are 70 Easdaq member firms, including financial advisers, fund ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

offers better, faster and cheaper technology than existing PCs for the number-crunching tasks of the ...

FOCUS: BROADCAST PR - Opening eyes to a digital future/Within the space of a few months digital television went from being a vague concept in the minds of the general public to being a comprehensible reality Stephanie France examines how this change was a

year. If digital technology is an electronic revolution, then the Bastille has only just been ...

FINANCE: BANKS AS BRANDS - Supermarkets, utility suppliers, car manufacturers - all have been piling into the financial services market In the battle for consumers, Harriet Green asks, do the high street banks have the marketing nous to outwit the newcome

and finance. They have used technology, innovative products and aggressive marketing to ...

data technology, the problem is how to lure less dedicated art-goers. Claire Murphy reports

venues and touring companies tried to work out ways of bringing in new audiences. Improving technology ...

CAREERS: BA offers online route into jobs - British Airways has discovered that its web site can play a key role in its recruitment process and in communicating its brand image. Holly Acland reports

Internet technology is presenting companies with a new channel for communicating with prospective...Internet technology is presenting companies with a new channel for communicating with ...

NEW MEDIA CHOICE: AUTOBYTEL

seems to miss out on a more stimulating use of creative technology. Would I buy from this site ...

MARKETING MIX: Brand manager of the week

, innovative engineering and media technology, as well as internal and external PR. What would be your ...

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