Search results for "Technology"

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data technology, the problem is how to lure less dedicated art-goers. Claire Murphy reports

28 Jan 1999

venues and touring companies tried to work out ways of bringing in new audiences. Improving technology ...

CAREERS: BA offers online route into jobs - British Airways has discovered that its web site can play a key role in its recruitment process and in communicating its brand image. Holly Acland reports

28 Jan 1999 | by HOLLY ACLAND

Internet technology is presenting companies with a new channel for communicating with prospective...Internet technology is presenting companies with a new channel for communicating with ...

NEW MEDIA CHOICE: AUTOBYTEL

28 Jan 1999 | by SAM RUDDER, Managing Director, The Hub

seems to miss out on a more stimulating use of creative technology. Would I buy from this site ...

MARKETING MIX: Brand manager of the week

28 Jan 1999 | by SUE BEENSTOCK

, innovative engineering and media technology, as well as internal and external PR. What would be your ...

FIELD MARKETING: Demonstrating digital - When digital TV was launched last year, electrical retailers were already up to speed on its benefits thanks to the support of an army of field marketers. Ken Gofton reports

28 Jan 1999 | by KEN GOFTON

doors. Digital technology is a major advance, but the availability of extra channels is just ...

PlayStation row erupts over Mac games software

14 Jan 1999 | by NEILL DENNY

, legal and otherwise. The technology they re using needs to be examined carefully. It is ...

ICI loss as Paints boss departs

14 Jan 1999 | by NEILL DENNY

new arena because of technology. Pointer will provide marketing advice and IT expertise to ...

Sega plans web access console

14 Jan 1999 | by LISA CAMPBELL

already has more advanced technology offering lifelike pictures and sound. However, Sega s rival, Sony ...

EDITORIAL: Basic marketing will still apply in the internet age

14 Jan 1999 | by NEILL DENNY

technology: the classic rules of marketing will still apply. ...

MEDIA: Magazines with drive - Car makers are building better relationships with their clients by writing to them - several times a year and in a glossy format. Robert Dwek reports on how car manufacturers’ desire to hang on to existing customers h

14 Jan 1999 | by ROBERT DWEK

recession came a reappraisal of the car culture. Banana mould technology meant more lookalike cars ...

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