Search results for "Technology"

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Firms miss point when it comes to communication

29 Jan 1999 | by JULIETTE GARSIDE

communications technology and failing to communicate core brand values. He said that, while those at ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

29 Jan 1999 | by ANDY BLACKFORD, a member of Joshua&rsqu

offers better, faster and cheaper technology than existing PCs for the number-crunching tasks of the ...

FINANCE: BANKS AS BRANDS - Supermarkets, utility suppliers, car manufacturers - all have been piling into the financial services market In the battle for consumers, Harriet Green asks, do the high street banks have the marketing nous to outwit the newcome

29 Jan 1999 | by HARRIET GREEN

and finance. They have used technology, innovative products and aggressive marketing to ...

NEW MEDIA CHOICE: AUTOBYTEL

28 Jan 1999 | by SAM RUDDER, Managing Director, The Hub

seems to miss out on a more stimulating use of creative technology. Would I buy from this site ...

MARKETING MIX: Brand manager of the week

28 Jan 1999 | by SUE BEENSTOCK

, innovative engineering and media technology, as well as internal and external PR. What would be your ...

FIELD MARKETING: Demonstrating digital - When digital TV was launched last year, electrical retailers were already up to speed on its benefits thanks to the support of an army of field marketers. Ken Gofton reports

28 Jan 1999 | by KEN GOFTON

doors. Digital technology is a major advance, but the availability of extra channels is just ...

INTERNATIONAL: Mobile phone body hires MMD to push standards

22 Jan 1999 | by SIMON ELLERY

Ericsson and Nokia, want to ensure GSM is adopted by operators, technology suppliers, governments and ...

A LOAD OF OLD CRYSTAL BALLS?: Futurologists talk a good game, but are their predictions of any real use? John Tylee interviews exponents from both sides of the Atlantic and separates the strategic insight from the star-gazing

22 Jan 1999 | by JOHN TYLEE

. Financial services companies will be in the forefront of this movement, harnessing internet technology to ...

M&B and Guardian assist schools drive for computerisation

15 Jan 1999 | by ANNA GRIFFITHS

: We urgently need to stop thinking of information and communications technology (ICT) as an added ...

MEDIA: FOR THE RECORD

15 Jan 1999 | by ALASDAIR REID

stock market for high growth and technology companies. Prospectus Europe will be an A3 magazine ...

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