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BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

looks set to be a hard-fought battle. In the 1998 survey conducted by the information technology ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

technology research arm of Banner Corporation, Dell pulled in a 31% share of desktop-PC sales to large ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

prophets of the time were warning that new technology would lead to the breakdown of society, Naisbitt ...

STOP PRESS: Pan-European role for B-M’s Lowry

Burson-Marsteller has appointed Martyn Lowry as European technology practice chair. Lowry, who was...Burson-Marsteller has appointed Martyn Lowry as European technology practice chair. Lowry, who ...

INTERNATIONAL: Shandwick hired for Singapore’s IT push

leading centre for the technology sector in the Far East, has appointed Shandwick to handle a worldwide

EC picks Ogilvy for IT promotion

access to, uptake and exploitation of information and communications technology. The PR campaigns will ...

IN-HOUSE SURVEY: Home front - This year’s survey shows that in-house evaluation still has a long way to go. Stephanie France reports

run their business better, it understands technology and is a good employer. We are (only as ...

BORDER LINES: LONDON: Howard leaves B-M for Edelman

managing director of its European technology practice. Howard was an associate director at B-M and headed...of managing director of its European technology practice. Howard was an associate director at B-M ...

Foster takes charge of EMEA strategy for Xerox

company is accelerating its push into digital technology for products such as printers. This year the ...

EDITORIAL: Make an industry standard official

terms of its use of technology as a communication and agency management tool. But at the same time a ...

 

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