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BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

looks set to be a hard-fought battle. In the 1998 survey conducted by the information technology ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

technology research arm of Banner Corporation, Dell pulled in a 31% share of desktop-PC sales to large ...

TELEMARKETING: A line on quality - The UK may have more call centres than the rest of Europe, but are standards as high as they ought to be? Ken Gofton reports

27 Aug 1998 | by KEN GOFTON

internet business. In short, they re looking to new technology as a panacea. But it is no ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

prophets of the time were warning that new technology would lead to the breakdown of society, Naisbitt ...

 

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