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INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage

the 1998 survey conducted by the information technology research arm of the Banner Corporation and ...

Energis changes focus to service

Telecoms company Energis is ditching its technology and business-focused advertising in favour of...Telecoms company Energis is ditching its technology and business-focused advertising in favour ...

NEW MEDIA: CNN links with IDG

CNN, the news service based in the US, has chosen IDG, the IT news organisation, as its technology...technology content provider. The partnership is expected to increase the popularity of the CNN web site ...

Marketers ’failing to exploit’ net potential

information technology decision makers in the UK, found that while there has been huge growth in the number ...

MARKETING TELEMARKETING AWARDS 1998: Customer Care Sponsored By Phone Box UK

newest technology and the lowest price, wins. Sony determined to ensure that all other things were not ...

MARKETING TELEMARKETING AWARDS 1998: Consumer Products

purchasing decisions tend to be price and the latest technology. Sony s involvement in the ...

AGENDA: Stores dodge GM food row - Retailers have managed to stay on the edge of the genetically modified food debate. But for how much longer, asks Danny Rogers

inevitable growth in use of this cost-saving food technology, how long can it last? The position of ...

AGENDA: Global MTV deal trips up local identity drive - MTV’s Planet Hollywood link may conflict with its bid to localise its offering. Claire Murphy reports

and Italy. Although MTV has the technology to produce local stations in every European country, more ...

MARKETING TELEMARKETING AWARDS 1998: Sponsor’s Message

. With today s call-handling technology, call-centre software and the right planning, lost calls, and ...

AGENDA: iMac leads Apple fightback - Embattled computer brand Apple is pinning its hopes for recovery on the new iMac. Robert Gray assesses its chances

technology developers that it has the potential to become a volume player. Consumers buy computers ...

 

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