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Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

, feature-driven technology industry, brand consciousness has risen dramatically. For many years, technology..., feature-driven technology industry, brand consciousness has risen dramatically. For many years, technology ...

CAMPAIGN CRAFT: Craft Secrets - FX and fierce winds helped Scott create eery Orange Utopia. Karen Yates finds out how the director of Alien made a future feel otherworldly

commercial. The ad was designed to position the mobile phone operator at the forefront of technology and ...

Dead Famous uses ’guidance’ tack to counter criticisms

technology mean there will be many more ads like the one featuring McQueen, Mowlam commented. ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

the companies, coupled with the nature of technology (which is often used to provide the ...

MEDIA: Consumers can’t be blamed for their digital ignorance

. It needs a name which strips out the technology, and trips easily of the tongue, as Sky does ...

PRIVATE VIEW

Brief: Communicate how Sony Stamina technology enables Sony Camcorder batteries to last much longer ...

NEW MEDIA: Godzilla in the Net

Technology, can feed the movie s reptilian star and chase it across London....Technology, can feed the movie s reptilian star and chase it across London. ...

Microsoft gives backing to Sega

technology as, for the first time, Microsoft Windows CE will be the operating system. This will ...

INTERNET: Net worth - Are we being left in the dark by Internet advertising measurement methods? While efforts are made to find effective solutions, exclusive research throws new light on what works and what does not. Lisa Campbell reports

relevant, says Yahoo! advertising director Bill Gash. Most of the big sites use technology such ...

DESIGN CHOICE: VESPA ET4

s rare to find modern design that successfully combines the best of the old with the technology of ...

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