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MEDIA PERSPECTIVE: Clients will bypass agencies to create the direct solution

technology improves and the prospect of interactive TV advertising looms. That this particular hole ...

CAMPAIGN CRAFT: BMP double act who aren’t in it for the applause - Harriet Green investigates the quirky talent of BMP’s Ted Heath and Paul Angus

SuperLite technology to fill a glass with Guinness. The original line unhappy St Patrick s Day appeared ...

FOCUS: EUROLOBBYING - The new wave of EU policy makers. EU policies should see a dramatic change of focus next year as Germany assumes the presidency with new Chancellor Gerhard Schroder at the helm. Nick Purdom reports

companies. They claim that the advent of digital technology turns consumers into pirates with the ...

NEW MEDIA: Design body hires shop

technology behind the Millennium Products web site. The site enables users to find out more about 433 of the...technology behind the Millennium Products web site. The site enables users to find out more about 433 of ...

MEDIA CHOICE: PEUGEOT 206

poster campaign with technology brought over from Hungary. Yes, invented by the same Hungarians ...

MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports

longer-term products, says Gary Marsh, head of corporate affairs at the Halifax. Technology swings ...

EXHIBITIONS: Road movies - With a Titanic Movie Tour set to open at Wembley and a Star Trek road show due soon, Hollywood is embracing live events. Brian Oliver reports

possible by the easy and relatively cost-effective access to technology, she says. However ...

OUTDOOR MEDIA: Poster persuasion - The turnaround in the fortunes of the outdoor sector has been dramatic. Andy Fry looks at why it is attracting greater ad spend than ever before

definitely more up for posters than five years ago. But just because we have new technology and clients are ...

CAMPAIGNS: A fresh image for an old toy - Product Launch

popular as the yo-yo s unique clutch-mechanism technology makes tricks easy to perform. In August...highly popular as the yo-yo s unique clutch-mechanism technology makes tricks easy to perform. In ...

FOCUS: INFORMATION SERVICES - Working on a need to know basis/In the world of high finance, where a wealth of information is instantly available 24 hours a day, it’s not just who you know, but what you know that can give you the edge over your com

detail. The need for new channels of communication have never been greater. Technology may be ...

 

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