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NEW MEDIA: Mirror times its web site traffic

The Mirror Group is testing internet research technology which allows advertisers to target...The Mirror Group is testing internet research technology which allows advertisers to target ...

Sony aims to be a one-stop shop

home technology products from the Japanese firm. A new ad campaign out this week pushes the fact that...home technology products from the Japanese firm. A new ad campaign out this week pushes the fact that ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

advertisers. They are personalised through digital technology to the extent of listing where the goods can ...

ADWATCH: Cellnet plays freedom card - Cellnet is pursuing the pre-paid mobile phone market with ads that eschew technicalities for a message of liberation, writes Robert McLuhan

appropriate technology. However, the delay has given it an important advantage: customers can get ...

Granada Home Technology

Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson s...Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson s ...

IPC closes ailing Eva

World magazine. The monthly science and technology title was launched in March this year, but failed ...

AGENDA: First Direct faces up to rivals - A decade after it revolutionised banking, First Direct is facing up to a market increasingly being shaped by new power-brand entrants and product-savvy consumers. Steve Bell reports

familiar with technology and savvy about products. The problem for First Direct is that it is no longer ...

TELEMARKETING: Talking Business - The telemarketing boom is being fuelled by a flood of new entrants rather than established players, according to a new survey by Marketing. Robin Cobb writes

year-on-year, as technology is upgraded or service levels periodically increased. Similarly, Lisa Tomlinson ...

MARKETING FOCUS: Keeping up with the Joneses - How would you like a researcher living in your home? James Curtis reports on the latest industry efforts to get closer to consumers

new technology. This doesn t show up on data searches from Experian, CACI or Claritas. In fact, the ...

NEW MEDIA: Design body hires shop

technology behind the Millennium Products web site. The site enables users to find out more about 433 of the...technology behind the Millennium Products web site. The site enables users to find out more about 433 of ...

 

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