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Initiative and Concord develop first 3-D poster for Peugeot 206

30 Oct 1998 | by JOHN TYLEE

technology, breaks this week as part of a multi-media blitz to launch the Peugeot 206....technology, breaks this week as part of a multi-media blitz to launch the Peugeot 206. The concept ...

CLOSE-UP PERSPECTIVE: Agency culture is key to longevity in successful shops

30 Oct 1998 | by CAROLINE MARSHALL

taking. High standards. Investment in technology. Ability to make tough decisions ...

CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising on the internet is working, and how should media owners charge for it? Tim Woolgar investigates

30 Oct 1998 | by TIM WOOLGAR

DART technology and Real Media s Adstream software. It s easy to imagine how these tools, plus the ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

30 Oct 1998 | by RICHARD COOK

president of Publicis Technology, says. I think the position of the programming side of new media ...

CAMPAIGN REPORT ON NEW MEDIA: Web Audit - Over the past year, the internet industry has grown up rapidly as closures and takeovers prevail. Richard Lord takes stock of developments and asks if a US invasion will be successful

30 Oct 1998 | by RICHARD LORD

competencies in areas where we would otherwise have gaps, particularly on the technology side. This ...

TV sets, but the rental market is ecstatic. New technology promises to reinvigorate the market for

29 Oct 1998 | by SUE BEENSTOCK

technology. So the market is ripe both for Thorn, which owns the Radio Rentals, Radio Rentals ...

SALES PROMOTION LEAGUE TABLES: Let’s talk about money - SP consultants are pressing for higher fees, but the real issue is how to measure the benefit they bring to clients’ businesses, argues Ken Gofton

29 Oct 1998 | by KEN GOFTON

increasingly to their own, in-house buying departments to order the print and widgets. Technology ...

REVIEW: Marketing and advertising news in the week’s press

23 Oct 1998 | by HARRIET GREEN

Ministry of Sound is to launch an internet access service in partnership with the Internet Technology ...

FOR THE RECORD

23 Oct 1998 | by ALASDAIR REID

Granada Home Technology. Classic FM has signed a sponsorship deal with Trans World Airlines which ...

Campaign Supplement on BMP DDB 1968-1998: The Pollitt ingredient - Despite being the antithesis of the suave adman, Stanley Pollitt was a pioneer of planning in the creative process. By Peter Jones and Karen Yates

23 Oct 1998 | by PETER JONES and KAREN YATES

the first place. There have been other changes too. As technology has delivered more instant ...

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