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Interactive toy signals a first for Microsoft

29 Jan 1998 | by LISA CAMPBELL

first time that interactive technology has been applied to terrestrial TV programming, rather than a ...

MEDIA: New PHD places Sun in nationals

29 Jan 1998 | by ANNE-MARIE CRAWFORD

. New PHD scooped the pounds 1.5m UK media account in December. The campaign Stop the technology ...

MARKETING MIX: Claydon Heeley in feat over boardroom table

29 Jan 1998 | by MIKE HEWITT And TERRY HUNT

computer technology and gadgets, laquered and sprayed Claydon Heeley purple . The only problem ...

MEDIA CHOICE: ILLUMINATED BUS SIDES

29 Jan 1998 | by NIGEL MANSELL, Managing director, Conco

appearing striped, which can happen if it is back-lit by fluorescent tubes. The technology has been ...

MARKETING MIX: Toy firm’s global thinking led to a virtual disaster

29 Jan 1998 | by NIGEL CASSIDY

technology products is that consumers either refuse to take to them or they take off so fast it is ...

INTERNET: Our friend electric - Retailers that see the Internet as a source of irritation or competition are failing to take advantage of its potential, writes Dave Sumner Smith

29 Jan 1998 | by DAVE SUMNER SMITH

interested in downloading music. The technology now available can compress a few minutes of song into ...

TELEMARKETING: Looking beyond the telephone - The advance of digital technology will have a

22 Jan 1998 | by DAVID MURPHY

television technology. To date, interactive TV services have been delivered by cable, but the advent of ...

TELEMARKETING: Web wake-up call - As more consumers use e-mail and the Web, call centres are having to adapt. David Murphy reports

22 Jan 1998 | by DAVID MURPHY

generated by a direct-response or direct-mail campaign. But as technology evolves, some bureaus ...

 

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