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TELEMARKETING: Looking beyond the telephone - The advance of digital technology will have a

22 Jan 1998 | by DAVID MURPHY

television technology. To date, interactive TV services have been delivered by cable, but the advent of ...

TELEMARKETING: Web wake-up call - As more consumers use e-mail and the Web, call centres are having to adapt. David Murphy reports

22 Jan 1998 | by DAVID MURPHY

generated by a direct-response or direct-mail campaign. But as technology evolves, some bureaus ...

 

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