Search results for "Technology"

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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward...Air Miles is investing in new technology to develop interactive capabilities and move toward ...

LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

04 Dec 1998 | by CLAIRE COZENS

, but improvements in technology and in the cross-fertilisation of information have changed that ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

advertisers. They are personalised through digital technology to the extent of listing where the goods can ...

responses to website technology

30 Oct 1998 | by KAREN YATES

BUDWEISER AND THE WORLD CUP

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

30 Oct 1998 | by JADE GARRETT

technology to behave like an old-fashioned corner shop. KEN PRITCHARD Advertising and ...

TV sets, but the rental market is ecstatic. New technology promises to reinvigorate the market for

29 Oct 1998 | by SUE BEENSTOCK

technology. So the market is ripe both for Thorn, which owns the Radio Rentals, Radio Rentals ...

Mondex uses loyalty to woo UK retailers

29 Oct 1998 | by DANNY ROGERS

good, it is thought that some retailers are unwilling to take on the electronic cash technology ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

22 Oct 1998 | by DAVID MURPHY

, however, against companies using technology for its own sake. Two things concern me about some of the ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The value of information

15 Oct 1998 | by KEN GOFTON

Systems Limited to adapt the latest Windows CE technology specifically for use in the field. These ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The right time and the right place

15 Oct 1998 | by KEN GOFTON

. Smithkline Beecham has been one of the first companies to use CPM s new handheld PCs. The new technology ...

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