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clever new piece of technology, cinemas will fill with the smell of juniper berries. Gosh, I can t wait ...

FOCUS: TELEMARKETING - Success is only a phone call away/More often associated with crisis management, telemarketing is now being recognised as an important component of the overall marketing strategy. Peter Robinson gets on the blower to the specialists

over 150 and anyone can set up so you must look at their previous clients, technology, calibre of ...

IBM keeps tennis link

another four years. The company has been official supplier of information technology to the All ...

MARKETING FOCUS: Gunning for business - Management consultants are muscling in on the area of marketing strategy. Should clients and agencies be worried, asks Ben Abrahams

. The main engine of growth was information technology, as client companies sought advice on how to ...

Is DRTV ringing the right bells? - More advertisers are beginning to include telephone numbers in their TV ads in an effort to gain quicker and stronger responses from their customers. But how positive is viewer response?

to be expected, it was the younger age groups who were happier with the technology ...

CUSTOMER LOYALTY: Keep it in the family - The strongest form of customer marketing has nothing to do with databases. It is about building a community around your brand. Michael Kiely explains

are under siege. The speed of technology and the introduction of quality processes have led ...

MEDIA: In Brief - Microsoft News goes 24 hours

election site, providing text, audio and graphics on the latest headlines, opinions, sport and technology....election site, providing text, audio and graphics on the latest headlines, opinions, sport and technology. ...

Citigate acquisition adds clout for Hunt Thompson

six-figure sum. Hunt Thompson will be merged with Citigate Technology, Citigate s Northampton-based ...

M&C Saatchi push for PPP healthcare uses X-ray images

to the cutting-edge technology, the commercial goes back to the 30s for its musical soundtrack ...

Shops vie for controversial US chemicals giant

its technology to consumers in the hope that acceptance at ground level will make supermarkets less ...

 

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