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IBM keeps tennis link

12 Jun 1997 | by WINSTON FLETCHER, is chairman of Bozell

another four years. The company has been official supplier of information technology to the All ...

MARKETING FOCUS: Gunning for business - Management consultants are muscling in on the area of marketing strategy. Should clients and agencies be worried, asks Ben Abrahams

12 Jun 1997 | by BEN ABRAHAMS

. The main engine of growth was information technology, as client companies sought advice on how to ...

Is DRTV ringing the right bells? - More advertisers are beginning to include telephone numbers in their TV ads in an effort to gain quicker and stronger responses from their customers. But how positive is viewer response?

12 Jun 1997 | by JANE BAINBRIDGE

to be expected, it was the younger age groups who were happier with the technology ...

CUSTOMER LOYALTY: Keep it in the family - The strongest form of customer marketing has nothing to do with databases. It is about building a community around your brand. Michael Kiely explains

12 Jun 1997 | by MICHAEL KIELY

are under siege. The speed of technology and the introduction of quality processes have led ...

 

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