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Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era

30 May 1997 | by MARK WILSON, creative and technical dir

Everyone knows digital television technology has the potential to offer viewers a higher quality...Everyone knows digital television technology has the potential to offer viewers a higher quality ...

Ruder Finn will conduct SEMI’s global PR agenda

30 May 1997 | by JEMIMAH BAILEY

technology, said SEMI s vice-president of communications Lisa Anderson. This PR programme is designed to ...

TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

30 May 1997 | by JULIET GARSIDE

awareness of corporate responsibility and that government decision making is affecting technology ...

Lenny Henry is star of comic spots for Sodastream brand

30 May 1997 | by ANNA GRIFFITHS

revitalise the brand by improving technology in the machines and augmenting the range with drinks from its ...

IT title targets male readers with focus on music and jobs

30 May 1997 | by ANNA GRIFFITHS

, which was originally intended to be about the subject of information technology, changed direction ...

CLIENT OF THE WEEK: NRG takes its cue from clubs - Nick Craggs went clubbing to revitalise the Lucozade brand. By Belinda Archer

30 May 1997 | by BELINDA ARCHER

thing you want is to use old technology, he says. Craggs likes research. He spent four years ...

TOP 50: HI-TECH PR: The hard drive towards hi-tech

30 May 1997 | by JULIET GARSIDE

Taylor, MD of generalist agency Harvard PR, says: One hundred per cent technology agencies usually ...

Worldwide Advertising: A marketer’s guide to multimedia - It’s exhaustive, dynamic and operates differently from other media Mark Wilson explains why integrating the Internet into a corporate marketing strategy can be rewarding, yet comple

30 May 1997 | by MARK WILSON, creative and technical dir

technology is never an excuse for poor quality. Finally, be open-minded. The medium is not static ...

 

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