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REVIEW: Marketing and advertising news in the week’s press ..

. The company, which has previously only advertised in defence and technology titles, is understood ...

Platform: The secret to meeting with success at AGMs - Companies need to take care that AGM’s remain an attractive proposition to the smaller shareholder, says Graham Williams

. Problems of attendance may find solution in the rapid development of technology. By using the internet ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How APL promoted the Mini as a vehicle for self-expression. To many, the Mini is cute, quirky - and very 60s. APL helped to bring this image up to date, Ali Qassim says

Technology, the site picked up an award for best commercial site at the UK Web Awards this year for being ...

markets to operate in, the technology and telecoms companies are putting more and more emphasis on

genuinely customer-focused. Candidates don t have to have a technology background to get a job ...

Royal Mail sets sights on e-mail

back against the competing technology....fight back against the competing technology. Just last year, the government-owned service ...

OPINION: Agencies must try to catch the mood of the millennium - As the apprehensive 90s draws to a close, adland must realise that the millennium consumer will be motivated by aspiration not fear, Nick Johnson believes

of the white heat of technology . We no longer have this confidence, taking refuge in the ...

Marketing technology: Making data go further - Geographical information systems are proving

Expanding overseas may sound like a good idea, but ask any marketer who has attempted it and they will tell you how difficult it can be. Knowing the lie of the land does not mean just a quick reconnaissance of the target market - it means detailed analysis. Geographical information systems (GIS) can...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

speakers use props to enhance their performance but these need to be handled with care. Technology can ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

. There will be keynote speeches on topics such as branding, technology, dealing with media complexity ...

Emap prepares spring launch for Magic TV

Emap s existing TV channel, the Box. Magic will use the same interactive digital technology as ...

 

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