to remove filtersADVERTISING & PROMOTION: Americans have written the book on direct mailing
18 Dec 1997 | by DRAYTON BIRD
on the miracles of technology; only 25% use elaborate personalisation. Nor do they rely on ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL
18 Dec 1997
WINNER 3M s Image Graphics technology allows images to be as big as you like and placed where ...
Leo Burnett sees off two to relaunch the Motorola microchip
12 Dec 1997 | by ELEANOR TRICKETT
mobile phones than its microchips but it is a major producer and supplier of semiconductor technology ...
INTERNATIONAL: Philips opens its lines for Asian phone work
12 Dec 1997
this year - the Genie - in an attempt to leapfrog the technology of phones already available. The ...
OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
April 1995 with just pounds 500 of capital, an Access card, a good reputation in the technology field ...
Euro RSCG takes off with Eurofighter PR
12 Dec 1997 | by IAN DARBY
politicians but also among the general public in markets interested in investing in new military technology ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
technology. - The Guardian Mikhail Gorbachev has signed an advertising deal with Pizza Hut as ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
call-handling technology for Call ITV directs the caller instantly to the right destination, and the number ...
CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts
12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON
available technology rather than waiting around until the perfect platform comes along. The user ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
video) is one of the most exciting bits of Net techno-logy around. Yes, you have to download ...
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