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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL

18 Dec 1997

WINNER 3M s Image Graphics technology allows images to be as big as you like and placed where ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

18 Dec 1997 | by DRAYTON BIRD

on the miracles of technology; only 25% use elaborate personalisation. Nor do they rely on ...

CAREERS: Comment - Business basics offer the best of starting points

11 Dec 1997 | by GEOFF DOWELL

technology and creativity and offers clients sophisticated programmes that work hard for the budgets ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

technology already being used by fashion giant Hugo Boss in its flagship Regent Street store. This offers ...

ANALYSIS: Will NatWest lose the plot? - NatWest is about to unveil new ads which do not feature the Canning family. Amanda Richards asks whether abandoning its commitment to this long-term campaign signals a lack of confidence in the bank’s future

11 Dec 1997 | by STEPHEN CARTER

entire marketing budgets in information technology and internal communications. In the case of ...

markets to operate in, the technology and telecoms companies are putting more and more emphasis on

04 Dec 1997 | by JANE BAINBRIDGE

genuinely customer-focused. Candidates don t have to have a technology background to get a job ...

Royal Mail sets sights on e-mail

04 Dec 1997 | by LISA CAMPBELL

back against the competing technology....fight back against the competing technology. Just last year, the government-owned service ...

Marketing technology: Making data go further - Geographical information systems are proving

27 Nov 1997

Expanding overseas may sound like a good idea, but ask any marketer who has attempted it and they will tell you how difficult it can be. Knowing the lie of the land does not mean just a quick reconnaissance of the target market - it means detailed analysis. Geographical information systems (GIS) can...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

27 Nov 1997

speakers use props to enhance their performance but these need to be handled with care. Technology can ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

27 Nov 1997

. There will be keynote speeches on topics such as branding, technology, dealing with media complexity ...

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