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DIRECT MARKETING: Too clever by half

Direct marketers are beginning to realise shiny new pieces of technology have their limitations...Direct marketers are beginning to realise shiny new pieces of technology have their limitations ...

THIS WEEK: MEDIA SPEAK; Imagination puts Murdoch ahead in channels race

potential of technology, Murdoch and his UK viceroy, Samuel Chisholm, are going to spend several hundred...the potential of technology, Murdoch and his UK viceroy, Samuel Chisholm, are going to spend ...

MEDIA: MEDIA CHOICE; WIRED

, like computing, information technology, media and entertainment, and provides a perspective on how ...

THIS WEEK: Somerfield tries out in-store TV channel

on its shelves. The food retailer is using cable technology to broadcast its own programmes ...

SUPPLEMENT: INCENTIVE ’96; Glittering prizes on offer’

. Liquid crystal and thermochromic technology is employed by B Leak Detection Units , with a telephone ...

DIRECT MARKETING: Checking in for a data revolution

heels. Technology will play a major role in how hotels gather and analyse information. The speed with ...

SUPPLEMENT: INCENTIVE ’96; Gadgets and giveaways

the technology has been around for only a few years, this is somewhat difficult to verify ...

COMMENT: PLATFORM; Human skills must bridge the technology gap

Technology is exciting the PR industry but practitioners must not forget how to sell ideas to...Technology is exciting the PR industry but practitioners must not forget how to sell ideas to ...

MOST SUCCESSFUL PRODUCT LAUNCHES: The allure of come-back products

It s official: the retro look is in. With modern technology making new brands seem uniform and...It s official: the retro look is in. With modern technology making new brands seem uniform and ...

NEWS: Sir Tim behind decision for Lowe Bell to drop BBC

race to develop digital technology and there is hot debate about whether the technology should be ...

 

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