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CAMPAIGN CRAFT: COLUMN; Special effects film-makers in touch with tradition

that familiarity with the technology is an essential requirement. The moral of the story, for ...

OPINION: Ad agencies alone can offer a true brand understanding

in our industry is that technology has turned personal skills and interests into specialisms. Not ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

who was as involved in the technology side as he was, working on Microsoft is perfect. He told us a ...

SCANDINAVIAN MEDIA: Scandinavian newspapers on the attack; Chasing the Holy Grail of the personalised newspaper

advertisers? Mailroom-inserting technology allows newspapers to vary insertions down to the level of ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

through a combination of CD-Rom and Internet technology. The applications are tailored to provide ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE/in association with electronic telegraph

Syzygy jhunt@syzygy.co.uk In terms of media projects launched, Creative Technology provides a ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

telephone lines for the return path in the short term, future technology could enable viewer responses to ...

NEWS: Team Saatchi takes extended role in IT awareness project

on Wednesday to launch the Green Paper on technology, the agency has been briefed to create and ...

CONFERENCES AND EXHIBITIONS: The editors’ favourite exhibition

scale. Information technology is such a fast-moving business that people like to be able to ...

Hollick Labour’s media lord

about specific markets, such as high technology and leather. Then we develop a whole suite of ...

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