Search results for "Technology"

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NEWS: Safeway to try out tailored TV

12 Dec 1996 | by JULIAN LEE

in using technology to help lighten its shoppers loads. One of its corporate objectives is to ...

DIRECT MARKETING: Letter from America

21 Nov 1996 | by KAREN FLETCHER

dragging their feet when it comes to technology. Dawn Orr, sales director at NDL Direct Marketing, says ...

ANALYSIS: Is the PO getting it sorted?

26 Sep 1996 | by NEIL DENNY

Letts, chairman of new technology agency SMI, explains: In the US traditional mail is declining and ...

SUPPLEMENT: DRTV; Network expansion

01 Aug 1996 | by KEN GOFTON

US operation, the Technology Solutions Corporation. Aspen, says managing director Peter Massey ...

SUPPLEMENT: SALES PROMOTION; Why loyalty has just got personal

25 Jul 1996 | by LOUELLA MILES

intelligent card. The reduced cost of this technology means others are sure to follow. According to ...

SUPPLEMENT: DIRECT MARKETING; Up close and personal

11 Jul 1996 | by KAREN DEMPSEY

Karen Dempsey looks at the implications of the new lifestyle database technology, which can focus

SUPPLEMENT: DIRECT MARKETING; Yes Sir, can I help you?

11 Jul 1996 | by TOM RAYFIELD

. But Dan Technology won. It was the only company that: sent me a quote exactly meeting my spec ...

OPINION: Why direct marketing won’t prove a cure-all for clients

14 Jun 1996 | by STAN SYMINGTON

tart - the mutton dressed as lamb of direct marketing. New technology can t overcome old ...

NEWS: McCanns nets Govt smartcard scheme to end benefit fraud

24 May 1996

Pathway - the ICL-led consortium appointed to install the technology - virtually since its inception two ...

DIRECT MARKETING: Too clever by half

09 May 1996 | by JAMES CURTIS

Direct marketers are beginning to realise shiny new pieces of technology have their limitations...Direct marketers are beginning to realise shiny new pieces of technology have their limitations ...

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