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Slogans as trademarks: "It does exactly what it says on the tin"

08 Sep 2004 | by James Mitchell

property and technology lawyer James Mitchell.

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

products, retail, automotive, financial services, government and technology manufacturing. Some of his ...

Delivering real growth through innovation

01 Jun 2004 | by Chris Wood, Corporate Edge

the spoken and written word, science, technology, sports, drama and its commitment to life long ...

Brand heritage - what makes a brand great?

16 Dec 2004 | by Joseph Benson

marketing strategies for financial services, higher education, healthcare, high technology, entertainment ...

CODAR - Open Planning is set to revolutionise marketing communications

22 Mar 2004 | by Professor Angus Jenkinson

. Guidant, the leading medical technology firm, is training its managers in coaching skills to empower its ...

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

marketing strategies for financial services, higher education, healthcare, high technology, entertainment ...

 

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