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What is technology's role in out-of-home media?

consumer or the technology? Definitely the technology at the moment, but that's true of a lot of new ...

How technology will affect the nature of outdoor

Clear Channel and UM London creative chiefs describe how the use of technology will transform the...agencies and technology partners has provided new and exciting ways for brands to engage with their ...

Close-Up: Live issue - Toshiba eschews the 'big idea' for technology

use upscaling technology to achieve a near-high-definition quality. Andy Amadeo, the Grey London ...

Media: All about ... New ad technology

be implying that ITV is seeking to use this technology to add a new stream of advertising revenue to ...

Media: Double Standards - How technology is taking TV to greater heights

telling agencies of new technology developments and new media channels you can offer? We've invested in ...

Media: Strategy Snalysis - Canon trains lens on DSLR technology

Brand: Canon EOS 400D Client: Canon UK Brief: Launch the successor to the EOS 350D, pushing DSLR photography as a trend and claiming the leadership of the DSLR category and photography for Canon Target audience: "Explorers" - a predominantly male audience who feel connected and interested in the...

Latest technology puts sponsorship through its paces

. This is because the bizarrely named company Margaux Matrix is introducing technology that can ...

 

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