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Embedded technology makes online ad debut

LONDON - A revolutionary advertising technology has been used for the first time online, according...MirriAd, a leading embedded advertising provider, used new embedding technology to promote the new ...

Media: Double Standards - How technology is taking TV to greater heights

telling agencies of new technology developments and new media channels you can offer? We've invested in ...

Media: Strategy Snalysis - Canon trains lens on DSLR technology

Brand: Canon EOS 400D Client: Canon UK Brief: Launch the successor to the EOS 350D, pushing DSLR photography as a trend and claiming the leadership of the DSLR category and photography for Canon Target audience: "Explorers" - a predominantly male audience who feel connected and interested in the...

Hotline: Mio Technology appoints ZenithOptimedia

Mio Technology, the company that produces GPS and PDA systems, has appointed ZenithOptimedia to

Mover: Appointment at Good Technology

The digital creative agency Good Technology has made a number of appointments and promotions across

Media: Sony sponsors "Technology Special"

Sony is sponsoring The Independent's "Technology Special" on 11 November. The activity will be used

Media: Viacom Outdoor adds GPS technology to buses

Viacom Outdoor is adding GPS technology to its fleet of buses carrying digital LED ad panels. The

Media: Double Standards - 'Our technology could kill the boozy media lunch'

understanding the complex technology it uses? Yes, but I don't think it's the technology putting them off ...

Movers: Appointment at Good Technology

Good Technology has bolstered its creative department with four hirings.

The Insider's Guide to Production: Technology - The misled evangelism

The industry should be wary of one-size-fits-all technology. Specialised tools offer a much smarter...extra creativity sold it to me completely. I became an evangelist for this new technology, persuading ...

 

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