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Value of technology brands surge in Millward Brown Optimor survey

22 Apr 2008 | by Gemma Charles

). Technology and mobile phone brands had a particularly successful year. Despite accounting for just over a ...

KFC uses poster-site technology to direct consumers to nearest outlet

25 Mar 2008 | by Antoinette Odoi

LONDON - KFC has become the first advertiser to trial Clear Channel Interact's ‘Find my nearest', a service that enables people to use their mobile phone to locate the fast-food chain's nearest restaurant.

Conference Preview: Taming technology

19 Feb 2008

Book now to hear how to maximise the potential of technology for your brand. Call 020 8267 4011 ...

 

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