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TECHNOLOGY AND ELECTRONIC MEDIA: The lure of online media for consumer magazines

As new online publications make an impact, how can they go about creating their own identity? Steve Shipside reports

SUPPLEMENT: Information Technology

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COMMENT: PLATFORM; Human skills must bridge the technology gap

Technology is exciting the PR industry but practitioners must not forget how to sell ideas to...Technology is exciting the PR industry but practitioners must not forget how to sell ideas to ...

COMMENT: PLATFORM; Technology never won a business pitch

It is time for PR agencies to refrain from thrusting technology to the fore and get back to...It is time for PR agencies to refrain from thrusting technology to the fore and get back to ...

INTERACTIVE: BEHIND THE HYPE/COULD THE NET BE SPREAD BY CABLE?; Can cable technology attract more

telephones work on narrowband access. This broadband access requires more technology and so will cost more ...

CAMPAIGNS: INFORMATION TECHNOLOGY; Falling into the Web of love

Client: CompuServe PR team: A Plus Campaign: To increase the CompuServe customer base Time scale: Ongoing since October 1995 Cost: Undisclosed

NEWS: WCRS lands launch campaign for latest Quantel technology

image-manipulation technology, has hired WCRS to launch a new advertising drive....image-manipulation technology, has hired WCRS to launch a new advertising drive. The campaign - Quantel s ...

 

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