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Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Marketers need to embrace cultural change to drive technology

Marketers need to stop being scared of technology and drive cultural change across their...Speaking at the DMA's Technology Summit in London today, Steve Plimsoll, chief technology officer ...

Five ways in which technology is blurring the sponsorship model

at Coca Cola Great Britain and Ireland, believes technology is a game changer: "One of the key ...

Technology Strategy Board in agency hunt to promote UK business abroad

A Government-funded body, the Technology Strategy Board, is seeking help to represent UK business..., support and invest in technology research, development and commercialisation. The TSB declined to comment ...

Weetabix ad trials 'Pay-By-Picture' technology

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Obama's CTO says marketers will drive the future of technology

claimed marketers will be the key drivers of technology across the business world....Speaking ahead of the Direct Marketing Association s Technology Summit later this month, Reed said ...

Digital technology to bring virtual product placement

The technology has been developed in response to the rising consumer desire to block out ...

The Medical Technology Group lines up agency pitch list

The Medical Technology Group has called an end to its five-year relationship with Weber Shandwick.

Weber Shandwick brings in Simon Rothwell as technology director

technology practice....most recent role was associate director, leading a team working on technology clients across Harvard ...

College Hill lures technology director Tali Kramer away from Weber Shandwick

College Hill has poached Weber Shandwick's youngest-ever technology director Tali Kramer to become...technology practice in 2008, and she has been at the agency for the past 13 years. She is understood to ...

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