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Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

Maybe technology can solve adland's financial problems

06 Dec 2012 | by Russell Davies

suggests that the only way you can make new technology really work for your business is if you use it to ...

Think BR: Keeping up with technology

13 Nov 2012 | by David Finlay

the world of mobile, social media and technology. There have been product launches including ...

Think BR: Ad technology has boomed, now it must consolidate

04 Oct 2012 | by Ryan Jamboretz

technology industry, writes Ryan Jamboretz, international managing director and chief development officer...Buying digital media is incredibly complex. The number of vendors and technology firms in the ...

Think BR: Attention is key to keeping up with the evolution of technology

19 Sep 2012 | by Peter Bell

technology officer, Microsoft Advertising....Bell, chief technology officer, Microsoft Advertising ...

Think BR: 3D - the original creative technology

29 Jun 2012 | by Michael Aneto

You could say 3D is the original creative technology, championed for years by mildly crazy ...

Russell Davies: Great technology is useless if it's giving people the creeps

24 May 2012 | by Russell Davies

look into nightlife ... through the eyes of technology." Intriguing, you say, but not entirely clear ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is...that Facebook is the fastest climber once again. The real lesson is that the technology sector not ...

Think BR: Will embed technology lead to increased product placement revenue?

05 Dec 2011 | by Philip Hughes

Product placement has been slow to take off in the UK but new technology could change this, writes...digitally inserted into Sky s documentary, A Different Breed . Technology allows advertisers to ...

Technology and creativity to power TV brands of the future

01 Dec 2011 | by Andy Bryant

- in particular, major internet, technology and film brands. In a world of increasing choice where ...

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