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Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Marketers need to embrace cultural change to drive technology

Marketers need to stop being scared of technology and drive cultural change across their...Speaking at the DMA's Technology Summit in London today, Steve Plimsoll, chief technology officer ...

Five ways in which technology is blurring the sponsorship model

at Coca Cola Great Britain and Ireland, believes technology is a game changer: "One of the key ...

Weetabix ad trials 'Pay-By-Picture' technology

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Obama's CTO says marketers will drive the future of technology

claimed marketers will be the key drivers of technology across the business world....Speaking ahead of the Direct Marketing Association s Technology Summit later this month, Reed said ...

Tech: 3D is a technology without vision

In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

John Lewis technology sales surge 29%

Sales figures from John Lewis back up the theory that consumers are splashing out on technology

Barclaycard creates magical toyshop to push payment technology

use Christmas to encourage adoption of its contactless and mobile-payment technology.

The cloud: it's not about technology, but economics

'? It's certainly not because they like playing with technology. They have better things to do with ...

Burberry Regent Street pilots interactive technology

historic features, at the same time as pushing the boundaries of digital technology". Follow ...

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