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MARKETING MIX: A victim of electronic technology.

Feeling victimised? Do you dread tuning in to your e-mail for fear of finding yet another abusive missive? Are you being bullied by your colleagues? You re not alone, according to a new survey from network software company, Novell UK.

INTERACTIVE: BEHIND THE HYPE/ATTITUDES TOWARDS TECHNOLOGY: Will ignorance of new technology stunt

technology as a whole?...to technology as a whole? The answer to the first question is ever-changing, but there are a ...

Internet: A global understanding - Fast-changing technology is the main obstacle to creating Net

more complex with the expansion of Net technology to a greater variety of delivery mechanisms. These ...

push technology the most effective way to publicise your message on the Net?

Do you really want ads on your desktop? Is there not a danger that push technology could prove too...Do you really want ads on your desktop? Is there not a danger that push technology could prove ...

, writes Clive Couldwell. It’s time marketers learnt to love technology

It s very easy to be overwhelmed by technology and the claims made for it. A big part of the...It s very easy to be overwhelmed by technology and the claims made for it. A big part of the ...

ADLAND’S UNSUNG HEROINES: As new technology plays a bigger part in agencies, the larger shops

growth in technology, some people have questioned the need to have not just the number but also the ...

MARKETING TECHNOLOGY: Net’s scope - Buying a Dell PC direct is easy, but is the after-sales

The growing popularity of buying products direct has meant big business for those companies that can get the balance right between convenience and service. Consumers like the ease with which they can buy direct, but many need the reassurance they get from a face-to-face transaction.

everything from consumer products to the latest business and technology services? The hi-tech market is

terrified of technology, or believe they won t find it stimulating. Consultancies are now actively ...

examines the issue of client conflict in the technology

Communications, points out, the problem arises from the increasing diversity of the technology sector ...

FOCUS: BROADCAST - New tech thrills the radio stars/As new technology amplifies opportunities for

conservative and though the technology of sound has improved tremendously the listener doesn t need to know ...

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