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Helen Edwards on Branding: Snakes and Ladders

it was the editorial team that developed the idea, as it understood the subtleties, codes and cues that contribute ...

Helen Edwards on Branding: Back to basics

and direct. Work with a cross-disciplinary team to devise it, so that you don't forget those little ...

Helen Edwards on Branding: The contrast ratio

standard that the gown had set. The Diderot Effect should be borne in mind by any team considering ...

Helen Edwards on Branding: A blast from the past

devices and, now and then, the fervour of a break-out team presenting back to the group. Everyone ... -up hieroglyphics on the flipcharts, with their long, convoluted phrases as the team got more desperate ... of workshops? Usually because they want everyone on the team to 'buy in' to the brand's new future, and figure ...

Pizza Hut launches digital campaign with Moneysupermarket Vouchers

for Action" campaign tie-in to 'The A-Team' movie, produced by digital marketing agency Blue Barracuda ...

Helen Edwards on Branding: A new consumer champion

. Are you ready to go first? You start by bringing your teams together to pose a simple question. How ...

Helen Edwards on Branding: No clear line of insight

they were actually using products and services. Marketing teams, combining data from different research ...

McDonald's highlights its golden arches

-looking football supporters whose team have just lost a match. A man also looks upset when his convertible car ...

Helen Edwards on Branding: Apple of their eye

, senior marketers are gathering their global teams together to play videos of the iPad launch before ... ?' In the ensuing break-out sessions, teams are having a lot of fun coming up with the answers. There is good ... teams out of self-imposed mental shackles. Disruptive innovation can be inspired by this kind ...

Trading Places: This week's people moves in advertising, marketing and media

Advertising Jorian Murray , a founding partner of Dye Holloway Murray , is leaving the agency to join Euro RSCG 4D as the global brand director on its Volvo account and will manage a new cross-agency team called Team Volvo, based in Amsterdam. ( Campaign ) Inferno , the integrated agency, has ...

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