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The Marketing Profile: Lance Batchelor of Tesco Telecoms

09 Dec 2008 | by Fiona Ramsay

an insight team of 30 with a multimillion-pound budget and Leahy's early warning that things would take a ...

Contact Centre top tips for marketers

24 Nov 2008 | by Richard Abbott

development director, Vertex 'Bring the contact centre team on board as early as you can because we do have ...

Campaign Media Awards 2008: Best IT and Consumer Durables Campaign

21 Nov 2008

collectively, in a bid to get them to adopt the tariff en masse. So a team of 250 brand ambassadors was hired ...

Palm attempts a comeback against BlackBerry and iPhone

28 Oct 2008 | by Fiona Ramsay

intends to use creative agency RKCR/Y R, which picked up the pan-European business last year, and other ... creative work from RKCR/Y R. As an initial step, Palm is appointing its first formal roster of agencies ...

The Marketing Profile: Dominic Chambers of LG

14 Oct 2008 | by Fiona Ramsay

Electronics' digital display global brand marketing team, said the firm was seeking to change the perception ... micro-managing,' he adds. 'He is a good person to spot an idea and lead a team, and challenges them ...

The Work: Private view

10 Oct 2008

. Creative teams don't seem that keen on shooting in London, funnily enough. Visually stunning with great ...

The Crisis Clientside

03 Oct 2008

-led approach might seem the solution in that it gives immediate visibility (and pleases sales teams) but it ... be different? The Waitrose marketing team will be focusing on the message that Waitrose is for daily life ...

Feminisation of brands

02 Sep 2008 | by Philippa Roberts and Jane Cunningham

. A team working together to produce something lovely is a watchable event for women. A car racing ...

Web TV Technology: Is there a future in web TV?

26 Jun 2008 | by Polly Devaney

subscribers and website users. The comms team invited White Boat TV to come up with some ideas for a web TV ...

Technology: Hill & Knowlton to prime THQ for game launches

06 Jun 2008 | by Clare O'Connor

California-based THQ has handed Hill Knowlton's London consumer team a 12-month retainer after a competitive pitch. The agency will handle media relations in the UK consumer press, with the in-house team ... product push for an upcoming Disney/Pixar spin-off. The H K team will create interest in the consumer ...

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