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Belvedere illuminates its bottles

The illuminated bottle complements the blue colour strip at the top of the bottle, which is symbolic of the flowers on the flax plant used in Belvedere s home town Zyrard w to make cloth. Brand: Belvedere Client: attributed to the entire team Agency: BrandOpus ...

Barwell drives creativity at leaner Diageo

consumers and a 180-strong marketing team under Barwell s command, Western Europe is not exactly small beer ... is already using all-female creative teams to advertise drinks such as Baileys and Barwell does not rule out ... is part of a team of senior Diageo marketers who regularly attend the Cannes Lions International Festival ...

Brand Barometer: Budweiser's latest viral campaign reviewed

his first unsteady steps to the day he leads the brewery's team on parade. The companionship between ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

team is in-house. They know they can call me at any hour of the day or night, wherever I am ...

Diageo aims for full marks

creative teams working on our business all the time? Do they all feel the same enthusiasm and commitment? There are practical steps we've taken. You want to engage your teams, put out a rallying call. We've engaged our ...

Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.

Victors Spoils/ Mindshare 20 18= ( ) Danone Activia RKCR Y R/ MEC 20 ...

Sector Insight: babyfood and drink

at Heinz since January 2012. Her role involves leading the marketing team, developing long term category ...

Cadbury and Nestlé: What's in a colour?

and solicitor. She leads the Trade Mark Registration and Protection team at Charles Russell LLP. The firm acted ...

Sector Insight: sports and energy drinks

includes Powerade as well as the cola brands. She has also spent time in the marketing capabilities team ...

The challenges of taking a regional brand national

'A right proper gobful'. Although it has a fresh team looking at its brand strategy, new marketing ...

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