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Should Associated merge all of its papers' sales teams?

Associated is merging its Daily Mail and The Mail on Sunday sales teams. Should it follow News...two titles makes sense for Associated, but I'd question the value in merging the sales teams of its ... . There may be an argument for further consolidation of the sales teams at Associated in the future ... Associated has had separate sales teams since the launch of The Mail on Sunday back in 1982. From memory ...

Should agencies work in client rather than media teams?

YES - Henry Stokes, founder, Circus Street Although planning teams have always been organised in client teams, it is the buyers that have not. Moving buying into client teams will help clients in lots ... -focused teams. Such teams can offer a more specialist and in-depth knowledge that client-focused teams ...

Team spirit is vital if agencies are to be successful

it for their army family - their own unity, their mates, their bit of their regiment. Sunderland football team ... . Manager Roy Keane didn t buy success with big expenditure on new players. He turned the team s fortunes around by instilling exceptional team spirit and work ethic in the players. Some doubted Keane, noted ...

 

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