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Pru to slash marketing team by half

24 Jun 1999 | by STEVE BELL

Prudential, the UK s biggest insurance firm, is planning to axe almost 50% of its marketing staff as part of the cost-cutting drive announced last week. The company plans to cut 4000 jobs over three years.

DIRECT: BBDO acquisition drive sees team revamp at BHWG

24 Jun 1999 | by BEN ROSIER

- rather than discipline-focused teams. The company, now in its ninth year, is also creating a ...

PUBLIC RELATIONS: Building PR teams to conquer Europe - Effective pan-European PR needs

24 Jun 1999 | by LEXI GODDARD

now work together by forming virtual teams. The average campaign consists of both country ... glacier. As a way of showcasing the benefits of the product, the journalists were divided into teams ... fully integrated team at European level takes years. In the meantime, Palk has a few words ...

Y&R loses Pirelli pounds 12m after Ronaldo ads row

17 Jun 1999 | by ANNE-MARIE CRAWFORD

. Y When we persisted with our efforts they evidently considered we had overstepped the mark ... , and we re very proud of that. Since the split with Y s brand spokesman. The company went ... by Y&R and its media affiliate, Mediapolis, until the end of the year. ...

DIRECT: Y2K assurance campaign will go to all homes

03 Jun 1999 | by NEILL DENNY, Deputy Editor, Marketing

of the Y2K problem. The inserts will run in Sunday newspapers in June. Barraclough Hall ...

RHM assembles Centura Foods team

03 Jun 1999 | by IAN DARBY

RHM has unveiled the marketing team for Centura Foods, the new company which will manage...RHM has unveiled the marketing team for Centura Foods, the new company which will manage the portfolio of brands created after the merger of Bisto Foods, James Robertson and JA Sharwood earlier this year (Marketing, February 4). A spokeswoman for Centura said that there were no marketing ...

NEW MEDIA: MBO establishes new online team for more muscle

03 Jun 1999 | by JANE OSTLER, Managing Partner MindShare

MBO, the Lopex-owned direct media agency, is strengthening its new media operations with the launch of a dedicated interactive division called MBO New Media Solutions.

 

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