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Lever tablets to block P&G move

10 Sep 1998 | by STEVE BELL

Lever Brothers is to capitalise on the lead that its Persil tablets have given it over Procter s...Lever Brothers is to capitalise on the lead that its Persil tablets have given it over Procter ...

P&G on course to clean up with laundry tablets

12 Mar 1998 | by VICTORIA MEDHURST

laundry detergent tablets....the tablets. A Procter several years . During the trial, tablets will be sold in boxes of ...

JWT unveils debut TV spot for Persil Tablets

15 May 1998 | by HARRIET GREEN

Lever Brothers is backing the launch of its Persil Tablets brand with a multi-million pound...Lever Brothers is backing the launch of its Persil Tablets brand with a multi-million pound ...

Persil ads break from past: Persil’s new washing-detergent tablet marks a radical shift in the sector with a marketing strategy designed to reflect this. Robert McLuhan looks at the impact on its rivals

09 Jul 1998 | by ROBERT MCLUHAN

Tablets, at number seven in this week s Adwatch - its highest spot....Persil Tablets, at number seven in this week s Adwatch - its highest spot. Bored of hyperbole in ...

US-style patient power could give a better Britain

23 Apr 1998 | by WINSTON FLETCHER

everybody s ampoule of ampicillin. More like a couple of Temazapam tablets for most people, I would guess....everybody s ampoule of ampicillin. More like a couple of Temazapam tablets for most people, I would ...

Roche in talks with three about revamp of Sanatogen range

21 Aug 1998 | by KAREN YATES

currently handles Sanatogen s vitamin tablets and Start Up!, a vitamin-enhanced fruit juice brand ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

09 Jul 1998 | by ROBERT MCLUHAN

Tablets J Walter Thompson/Initiative Media 64 8 (-) Ribena Grey ...

NEW MEDIA: Lever builds net links

19 Dec 1998 | by IAN DARBY

contrast to Procter s Persil site contains information on new products, such as Persil Tablets, but also ...

PERSPECTIVE: Is Berndt memo a threat or promise for P&G agencies?

06 Nov 1998 | by CAROLINE MARSHALL

laundry detergent tablets which Unilever has had on sale since May. So P ve heard convincing arguments ...

MARKETING MIX: Brand manager of the week

13 Aug 1998 | by HARRIOT LANE FOX

Tablets in the UK. Your dream brand to work on? The idea of fine fragrance appeals: lots of ...

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